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The orange line graphic became a new key artifact in the brand execution. 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Led the Core UX team of 5 and advocated for a dedicated FE platform team (of 7) for partnership https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/d2bb4111-af44-483d-a0ef-613c1ce288b5/Strava-main.png Design Projects As Strava's Sr Director of ProdEx Growth, plus brand, content and creative ops, I worked with teams to align the user journey across marketing promotions and in app experiences https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/b9584792-1c54-45d2-849d-8530884c5665/TDH-main.png Design Projects As Sr Director of Product Design I led consumer home and foundations, growth and the design system teams to deliver a cohesive whole-person user experience https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/30906a34-3b9b-4052-92f2-255fe6f90f32/TDH-Pulse.png Design Projects Consumer Experience Platform, “Pulse” Global DS from zero → 1
Led the Core UX team of 5 and advocated for a dedicated FE platform team (of 7) for partnership https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/f1b64911-8af7-4a04-83a0-e154619e2525/Yahoo-finance-main.png Design Projects As Sr Lead Designer on Yahoo Finance, my charter was to update the home pages and presentation of financial indices to meet the expectations of 70M UUs daily. We also modernized the web and mobile interactive charts experience for deep user customization of data visualization https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/4ec11988-c06d-47ba-b29a-01fcc9aac57c/Welltok-main.png Design Projects In my role as Head of Design, our small but mighty hands-on team envisioned, designed, validated and delivered a scalable B2B2C platform solution to meet the growing expectations of current and new clients for improved consumer engagement https://images.squarespace-cdn.com/content/v1/678b153eb0aa1a3cfef1fc01/9105b543-64b2-4f41-8dd5-cd2b94ba973f/Yahoo-Shine-main.png Design Projects The Yahoo Lifestyles Team invented a new brand and "property" called "Shine." It was an editorially driven and user generated site with 11 different channels of content (Food, Beauty, Parenting, Money, etc) targeted to female heads of households. The business reason for launching Shine was to have a dedicated platform for CPG advertising https://www.jenbyyny.com/amelie daily 0.75 2025-06-28 https://www.jenbyyny.com/annika daily 0.75 2025-06-28