“I need you to lead the teams to look around corners to find wins.”
—MH, CEO, Strava
I joined Strava to lead Product Design Growth. Soon after joining I also led brand, content and creative ops. This created a new opportunity for closer collaboration to optimize growth funnel strategies and deliver a cohesive, on-brand and modern Strava experience.
Onboarding process for the Strava app, with two mobile screens and text explaining the onboarding framework.
Strava app onboarding process on a mobile device, showing various screens for recording activity, setting location and privacy preferences, and managing user permissions.
Connecting efforts across Brand/Creative, Marketing, Content and Product/UX designers
Early explorations of evolving the Strava brand in 2022. The orange line graphic became a new key artifact in the brand execution. This ties in with the 'path' in app on Strava maps.
Collage of various colorful graphics and photos promoting Strava, fitness app. Winning is putting yourself first', 'This is why we Strava', and images of people running, cycling, and motivational quotes.
Strava cyclists
Introducing Strava's first acquisition: Fatmap
Strava found ANOTHER unexpected big win with increased downloads in Q4 '23 after a quick redesign of the 2019 Strava screens in the Apple Store